#smartfarm #environment #food #awarded #mobileapp | 🗓️ | Oct 2022 - Dec 2022 | | ------ | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | Credit | Service planning, UX research, Interview, Survey, IA, Wireframe, Prototype, Branding, GUI, Demo video | | About | I've proceed this project during studying master degree, started with concerns about food security as the environment worsened. If environmental degradation continues, could smart farming become more mainstream in the future? to solving problem I'd find needs of both customers and farmers, and discovered meaningful insight through a UX case study. |  Our planet is undergoing significant changes due to climate change. Natural disasters such as droughts, floods, and earthquakes are occurring more frequently, affecting people's lives in countless ways. Among these impacts, one of the most essential—and most vulnerable—is our food system. The rapidly shifting climate has caused **greater fluctuations in the prices of fruits and vegetables, and overall inflation is on the rise.** Increasingly, more people are engaging in small-scale farming, such as weekend farms, around the suburb of city. In the near future, I think there will be growing demand for indoor smart farms that are less affected by climate changes. With this more forward-looking approach in mind, I started this project to **explore what challenges might arise if individuals were to cultivate smart farms at home and what new markets could emerge** as a result. In reality, when observing people who grow small-scale crops like lettuce or kale, they **tend to use the produce for their own consumption or share it with others, rather than selling** it. However, because kale and lettuce grow quickly and produce large amounts, **it can be difficult to balance supply and demand** [^상추공급] unless they are grown for sale. Additionally, due to their short shelf life, a lot of vegetables may go to waste. --- the point is : ✔️ In the near future, small-scale smart farms for growing vegetables at home could become more widespread due to climate change. ✔️ What challenges might arise when individuals grow their own vegetables, and what services might be needed? <br> #### Survey > [!What would it look like if individuals growing own smart farms?] Hypothesis : - A community for sharing cultivation information and building a network will increase. - A community will form where people share what they've cook with the crops grown in their smart farms. - If the production from a smart farm is abundant, people may want to share it with those around them. - If the production from a smart farm is high, some may consider small-scale sales. - People may want to show off the crops they've grown in their smart farms. - A local smart farm market, leveraging the unique strengths of the neighborhood, could become active. I chose two process to verify hypothesis. 1. **Survey** was conducted with 52 participants, who are interested in crop cultivation and general participants. 2. **In-depth interviews** with four users who have experience growing vegetables at home.    I was able to find some Insights from those processes, 1. If the production from a smart farm is abundant, sharing with others will be the most common action, **with small-scale sales also being considered**. However, sales tend to be more sustainable than sharing. 2. The primary reason for a high needs to purchase vegetables grown in smart farms is the **strong demands for fresh produce.** 3. The key challenges faced by users who have experienced smart farming are **sustainability and automation.==** <BR> There are two types of users who have special needs for it. 1. **Farmers** who growing vegetables themselves. 2. **Consumers** who want to buy fresh vegetables at affordable price. **The point of view of farmer** 🧑‍🌾 , The biggest issue was the **waste of continuously grown vegetables.** To solve this, I designed a service around the keyword "sustainability." This service manages all processes from cultivation to transaction in one place, minimizing the effort required by farmers. Additionally, it connects farmers with consumers to facilitate smooth transactions and reduce surplus vegetables, helping to maintain the smart farm sustainably. **The point of view of consumer🙋‍♀️** There was a **strong demand for fresh vegetables,** so "freshness" became a key design keyword. Through the IoT-enabled smart farm, the freshness of vegetables is indicated based on the precise harvest time, and buyers can view this information. All vegetables are offered with various transaction options based on their freshness. <br> #### Solution >[!tip] Purpose > Reducing wasted vegetables can help balance supply and demand through open transactions. **📱 Convenient Crop Management** - Farmers can monitor their growing vegetables through an app integrated with the smart farm, managing everything from cultivation to transactions in one place. - Freshness data is displayed for each vegetable based on its harvest date. As vegetables move further from their harvest date, their freshness decreases, so the system suggests high-probability transactions like sharing or price adjustments to ensure no vegetables are left unsold. **🥬 Eco-Friendly Vegetables at Reasonable Prices** - Since the harvest date of vegetables is made public, buyers can check the freshness of each vegetable within the app aned purchase them at reasonable prices. Some vegetables are available for sharing, and buyers can view the expected harvest date and make reservations accordingly. <br> ##### Planning - **Near-Future Vision:** An open trade market where vegetables are grown and traded in small-scale indoor smart farms. - **Smart Monitoring:** Monitor the smart farm and check real-time data through connect to the app. - **Crop Management:** Track the status and expected harvest date of the growing vegetables, with the option to reserve and trade them in advance. - **Flexible Pricing:** Since the harvest date can be calculated through data, vegetables with declining freshness can be offered at lower prices or suggested for sharing. - **Informed Buying:** Customers can check the freshness of vegetables using objective data, reserve vegetables with approaching harvest dates, and propose transactions to the farmer.  ##### Key features  >**Connect my farm** >1. You can monitor the status of your farm in real-time through mobile and smart farm integration. >2. Check the current humidity, temperature, and light levels in the smart farm and create an optimized environment. >3. You can check harvest schedule of the vegetables you are growing, and vegetables ready for harvest on the current day will be highlighted. ---  > **Home** > 1. A space where farmers can showcase the vegetables they’ve grown, and consumers can share various content on how they are using the vegetables they’ve purchased. > 2. Information about the vegetables for sale is provided, including the harvest date and the types of transactions the farmer is currently offering, allowing buyers to choose the transaction they prefer. **The freshness of the vegetables is indicated based on the harvest time.** > 3. There is Start trading button for farmer.(Move to the screen below) ---  > **Start trading for farmer** > 1. The system recommends the appropriate transaction type based on the freshness of the vegetables being grown. As the freshness decreases (the further away from the harvest date, the lower the freshness), it suggests lowering the sale price or offering the vegetables for sharing. The transaction is carried out based on the farmer's judgement.  >1. The transaction types include sharing or setting the price directly, since vegetables are continuously harvested, the data from previously created sale posts can be reused. --- <br>  >**Start trading for consumer** >On the content detail page, users can view the information and select the desired transaction. The farmer can review the transaction details sent by the customer. --- <br>  >**Reservation** >1. When the harvest date, the farmer receives a scheduled notification of transaction, leading directly to a transaction. This helps align supply with demand, ensuring that the vegetables are efficiently sold.  --- <br> Smart Experience, SMARTEAT [^상추공급]:스마트팜 생산량을 분석 시 작물의 기준은 광 요구도가 낮고 생육주기가 짧아 스마트팜에서 주로 재배되는 작물인 엽채류 중 고부가 가치의 작물인 샐러드용 상추를 기준으로 한다. 파종부터 수확까지 걸 리는 평균적 기간인 23일 ~ 30일 이며 하나의 재배 배드당 30일에 150g의 상추 한 포기를 재배하게 된다. 2016년 부터 2018년까지 조사에 따르면 1인 하루 상추 섭취 량(E)은 평균 6.69g이다% <br> 🔗 [You can also view on Video](https://www.youtube.com/watch?v=ZH5uaMs_IRU&t=6s) 🏆 **Awarded** - Indigo Award (Netherland) Gold winner - A' Design Award (Italy) Iron winner - UX Design Award (Germany) Nominees